Online Store for Local Organic Farm
Project overview
Built a custom e-commerce store for a local organic farm with product listings, order tracking, and automated weekly delivery schedule emails to customers.
The Problem
- Farm had no online channel to sell directly to consumers
- Order collection was done via phone calls and WhatsApp messages
- Delivery scheduling was manual and error-prone
- Customers had no visibility into their order status
- Weekly product availability changed but couldn't be updated in real time
What We Built
- Custom online store with seasonal product listings
- Order placement and tracking for customers
- Automated weekly delivery schedule emails
- CMS for farm staff to update product availability easily
- Mobile-first design for customers in rural and semi-urban areas
Features
Public / Audience
- Browse available products with seasonal labels
- Place and track orders online
- Receive automated email with delivery schedule and slot
- View order history and reorder easily
Admin Panel
- Update product listings and availability via CMS
- View and manage incoming orders
- Configure weekly delivery zones and slots
- Trigger or schedule delivery confirmation emails
- View revenue and order summaries
Key Design Decisions
Custom store instead of generic platforms to avoid commission fees
CMS-driven inventory so non-technical staff can update products
Automated delivery emails reduce coordination overhead
Lightweight, fast frontend for low-bandwidth rural users
COD and UPI both supported to cater to local payment preferences
Tech Stack
Outcomes
Farm moved from WhatsApp orders to a structured online store
Eliminated manual delivery coordination calls
Customers gained real-time order visibility
Staff can update product listings without developer help
Opened a new direct-to-consumer revenue channel
What made this work
A simple, well-scoped e-commerce store can fundamentally change how a small agricultural business operates — removing friction for both the seller and the buyer.
Agriculture / E-commerce · India · Web + Mobile